QR Codes: More than meets the eye
Friday, January 21, 2011 at 3:54PM It's becoming more and more apparent to me as I wander the internet and the retail stores of Columbus, that QR codes are pushing their way slowly but surely to the forefront. If you aren't familiar with QR codes, there is a great read on Wikipedia about it. I wanted to post briefly about some interesting local examples I have found.
The other day I was perusing the Pinot Noir aisle at Hills Market and I stumbled across an innovative use of a QR Code on Argyle Pinot Noir: 
I immediately scanned it with my phone and uploaded it to my code reader. The code led to a website called The Cellar Key and included an inside look into the winery as well as tasting notes for this particular vintage and varietal. It was a very convenient for me as a consumer to find out if I wanted to purchase this wine or not. I was also connected in a more personal way with the Argyle Winery and because of this connection I am more likely to try their other wines in the future.
Another good use to this type of social media was at Best Buy. They were early adopters of this technology and have continued to use it effectively. I was recently shopping for a new laptop, and when comparing options it's annoying to take notes on paper or even on a phone. I was delighted to see that there were codes on all of the laptop tags:
;)
When scanned the codes contained a link to a site with all the specifications and reviews for that particular model. Because of this I was able to read reviews for each laptop that I was potentially interested in and then bookmark those pages on my phones browser and compare long after I left the store.
I'll leave you with one last example from a company called Lendorff Kaywa (not local, but fabulous). A collaboration between knitwear designers and mobile enthusiasts. They have designed a scarf that combines fashion and technology in a beautiful balance. I have to admit I'm geeky enough to want to own one of these one day.
If you're interested in making your own QR Codes for personal or business use, check out Kaywa to quickly and easily share a link or text!
All of this goes to show how much we've come to rely on smart phones to get through every day, I don't know what I would do without mine.
Thanks for reading!
-Amanda Anderson
Reader Comments (14)
Thanks for this article and linking it on twitter. I'm usually an early adopter of technology but haven't used QR yet, though I have seen them out and about. My husband Alex noticed and read QR codes on the artwork labels at the Dallas Fort Worth airport - very smart use.
I'm geeky enough to want to cheap runescape gold one of these one day.
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